Maqser – Industrial Machinery

Maqser is a leading Portuguese company in the industrial equipment trade. For over 3 years, I served as a marketing and sales technology specialist, driving the brand’s digital evolution. My multidisciplinary role combined technical engineering with high-level marketing strategy.

The core of the Maqser Digital Marketing strategy was the seamless integration between the ERP system and the e-commerce platform. This technical synergy allowed for massive scalability, resulting in an online catalog with thousands of products optimized for search engines and direct sales channels like Google Merchant Center.