Maqser – Máquinas e Serviços Lda
Maqser is a Portuguese company specialising in the trade of industrial equipment, founded in 1987 and headquartered in Lourosa, Santa Maria da Feira. Focused on innovation and excellence in customer service, it stands out for offering a wide range of machinery, tools, and accessories for the industrial sector.
For 3 years and 5 months, I was part of the team at Maqser – Industrial Machinery & Services Ltd. as a marketing and sales technology specialist. My role was multidisciplinary and included:
Responsabilities
- Digital Marketing and Communication Management
- Web Development and Front-End Design
- Technical Sales Representation
- Graphic Design and Catalogue Creation
Achievements
- Increased online shop products by >9000 units
- Diversified and Improved distribution channels: Website, META (Facebook & Instagram), Pinterest, GMC
- Increased digital channel sales, with a positive impact on revenue, brand recognition, and consumer experience.
- Increased Improved contact points for the customer: (Whatsapp, META, LinkedIn, Search Engine)
- Increased the number of brands available online >70.
- Increased the number of catalogs by >100
- Increased the visibility across digital channels >15 million
- ERP-Web process consultancy aimed at improving efficiency:
Efficiency in product introduction/update time
Efficiency of synchronization and technical SEO development
Technical Consultancy and SEO at Maqser
I implemented several optimisations in the ERP–Web integration system at Maqser, including:
- Continuous performance monitoring using Google Analytics and Google Search Console
- Significant reduction in product entry and update times
- Development and implementation of technical SEO solutions
Google Analytics Universal Results during ’21-22
Google Search Console Results during ’22-23
Google Merchant Center Results during ’22-23
