Miguel Ferreira – Digital Marketing Specialist

Experience and Professional Goals

Hello! My name is Miguel Ferreira, and I’m a Digital Marketing Specialist with over six years of experience helping brands thrive in the digital world. From the very beginning of my career, my mission has been to support companies in achieving sustainable growth through data-driven strategies and a strong commitment to innovation.

Throughout my professional journey, I’ve had the opportunity to work across various sectors. As a result, I developed advanced skills in SEO, Google Ads (SEM), Social Media Management (SMO), Data Analysis, and Optimised Website Development. When used in an integrated manner, these tools deliver concrete and lasting results.

Academic Background and Certifications

In addition to practical experience, I place great value on education. I hold a Bachelor’s Degree in Marketing (EQF 6) from the Polytechnic Institute of Guarda and a Technological Specialisation Course (EQF 5) in Marketing and Innovation for SMEs from ISCA-UA. These studies allowed me to deepen my expertise in areas such as product innovation, internationalisation, and brand management.

To complement my academic path, I have earned over 30 professional certifications. Among the most relevant are Advanced SEO, Google Ads, and Artificial Intelligence applied to Marketing. These enable me to apply updated and efficient methodologies that align with market best practices.

Technical Skills and Hands-On Approach

One of my key strengths is my technical versatility. I’m proficient in HTML, CSS, Python, and JavaScript. This allows me to implement direct improvements to websites with a focus on speed, usability, and technical SEO. Furthermore, I can easily communicate with both marketing and technical teams, streamlining processes and enhancing project performance.

Results-Driven and Innovation-Focused

I am driven by challenges. Therefore, I enjoy transforming complex problems into creative and effective solutions. In every project I take on, I aim to deliver tangible outcomes, such as increased organic traffic, improved conversions, and optimised digital experiences for users.

Availability and Commitment

If you’re looking for a dedicated, versatile professional with a strong results-oriented mindset, I’m fully available to collaborate. I believe that combining strategic vision with technical execution is the key to achieving digital success.